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Saturday, March 31, 2018

Tetra Brik EDGE Aseptic 1000ml with LightCap 3D model on Behance
src: mir-s3-cdn-cf.behance.net

Tetra Brik is a brand name for a carton package produced by the Swedish packaging company Tetra Pak. Its shape is cubic or cuboid, and it is available with or without a large number of different caps. The Tetra Brik is the most well-known and the most sold package in the Tetra Pak packaging family, to the extent that Tetra Brik is sometimes mistaken for the brand name. The Tetra Brik comes in either chilled (Tetra Brik) or ambient (Tetra Brik Aseptic) package types.


Video Tetra Brik



Background

The Tetra Brik package was introduced in 1963, after a long process of development and built on the previous Tetra Classic tetrahedron package that laid the foundation for Tetra Pak. Despite the revolutionary character of the new retail system, by the end of the 1950s Ruben Rausing and the Tetra Pak management team realised that the Tetra Pak package portfolio needed to be supplemented by an additional rectangular model to continue to be competitive. Large amounts were spent on development and in 1963 the first Tetra Brik packaging machine was installed in Motala in central Sweden. Due to its effective use of space and materials and the increased efficiency in distribution and storage that resulted from the rectangular shape, the Tetra Brik soon became Tetra Pak's best seller in Sweden and internationally and paved the way for Tetra Pak's enormous success during the 1970s and onwards.


Maps Tetra Brik



Tetra Brik Aseptic

The Tetra Brik Aseptic came onto the market in 1969 and soon became Tetra Pak's flagship package. Due to the aseptic technology, there was no longer a need for a cold chain, which made the package economical and suitable for warmer climates, something that greatly expanded potential markets.


Tetra Brik EDGE Aseptic 1000ml with LightCap 3D model on Behance
src: mir-s3-cdn-cf.behance.net


Today

The Tetra Brik package family has since been extended and is currently composed of Tetra Brik and Tetra Brik Aseptic in the shapes Base, Square and Edge, ranging from volumes of 80 to 2000 ml and with a number of different caps.

Tetra Brik has been distinguished as one of the 20th century's design icons. It featured in the 2004 Museum of Modern Art New York exhibition Humble Masterpieces and in the 2011 London Science Museum/Vitra Design Museum exhibition Hidden Heroes - The Genius of Everyday Things. It is now part of the permanent collection at the MoMA in New York.


Tetra Brik® Aseptic 1000 Edge with Bio-based LightCap™ 30 on ...
src: 4.bp.blogspot.com


See also

  • Juice box

Package Mockup of Tetra Pak Brik 1000ml on Behance
src: mir-s3-cdn-cf.behance.net


References

  • Yam, K. L., "Encyclopedia of Packaging Technology", John Wiley & Sons, 2009, ISBN 978-0-470-08704-6

Dos Pinos dairy, nectars, oatmeal in Tetra Pak Slim leaf cartons
src: cdn-a.william-reed.com


External links

  • Tetra Pak's Homepage
  • How cartons are made, [1]

Source of article : Wikipedia